Coca cola is being advised by industry analysis to channel its focus on diversifying itself through acquisitions. The coca cola brand is globally valued and recognized. Customer analysis stp analysis this section looks at how coca cola views it customers and the way it designs the consumer strategy. Cocacola amatil limited cca is one of the largest bottlers of nonalcoholic readytodrink beverages in the asiapacific region and one of the worlds five major cocacola bottlers. Stakeholder analysis is a process of identifying the impact on individuals or groups as a result of a proposed action. It may be useful, therefore, to conduct a stakeholder analysis in conjunction with these activities. Stakeholders of cocacola company customers consumers consumers or customers fall under external stakeholders. Coca cola is a global company and does business in several markets and regions. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades. Stakeholder we have identified nine groups of stakeholders who are either most affected by our product or who most affect our product. As one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history.
Identify the primary salient public issue facing the cocacola company in this case and why. Coca colas golden triangle business civil society government. Stakeholder analysis is a process of identifying the impact on individuals or groups as a result of a proposed action of a company or a project. For these reasons, coca cola is being advised by industry analysis. Similarly, significant stakeholders of coca cola under the adopted. Because of this, coca cola has come up with long term objectives. Coca cola stakeholder analysis by prezi user on prezi. Stakeholder analysis of coca cola company free essays. The cocacola company struggles with ethical crises. Cocacola is using unsustainable and unfair quantities of water in their plants located in several states of india. The cocacola company is far too sizeable a business entity for any one person or group to own, even if that group were bill gates and kerry parker. Apple inc satisfies stakeholders interests and corporate social responsibilities. Although cocacola company values its stakeholders opinions and suggestions, some opinions are opposed due to various reasons, such as if, they do not make sense by adding up or improving the company sustainably.
As one of the most valuable brand names worldwide, cocacola has generally excelled as a business over its long history. We engage with our stakeholders to listen and to understand their insights into the issues that matter most to our communities and our business. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Issues important to stakeholders and their thoughts on strategies to manage these are key to the sustainable development of. The purpose of this article is to examine stakeholder identification and prioritization by managers using the power, legitimacy, and urgency framework of mitchell et al. Cocacola was invented on 8th may 1886 by dr john stith pemberton in georgia and the brand was owned in 1889 by asa candler who had made most of his money by selling coca cola. Why cocacola shareholders have something to worry about there are a number of headwinds facing the stock that will make its continued growth difficult. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Cola company daytoday interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, toptotop senior management every year, we ask over 360 stakeholders from the above groups to. Enlist the help of advocates to influence groups that may be neutral or negative toward the project. Why cocacola shareholders have something to worry about.
Stakeholders are increasingly interested in the impact which a company has on society. Pepsicos strategy to address stakeholders interests is integrated in the companys global citizenship policy, which serves as its primary strategy for corporate social responsibility csr. This emagazine reports on five stakeholders scope in this issue and each of their contributions to both helping and continuing the problem. To flourish as a beverage giant, coca cola continues to look at ways to expand globally that meets the needs and demands of its stakeholders. Cocacola company is one of the leading beverage manufacturers in the world.
Stp segmentation, targeting and positioning analysis is used to study customers. Customers are the external stakeholders in coca cola, this group of stakeholder is very important to any company not just coca cola because they are the source of main objective which is to generate revenues. Swot analysis of coca cola guide to perfect business. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. Ko is a total beverage company, offering over 500 brands in more than 200 countries and territories. Coca cola marketing analysis project report swot analysis. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Customers, it has provided quality product to its customers and put forward customers trust at top priority.
It was founded on 8 may 1886 in the georgia united states. Take your hr comms to the next level with prezi video. Significant stakeholders of coca cola based on its 2011 report under the original stakeholders model freeman 1984 appears to be like this. For complete information regarding our financials, see our periodic filings. A stakeholder analysis is a process of identifying these people before the project begins. Coca cola is the most familiar product in the world, and is one of the largest selling soft drink from the past.
A case study of cocacola article pdf available in critical sociology 392. Big red is a publicly traded company nyse ticker symbol ko, with 15% of the shares held by insiders former and current executives plus the families of those who built up the company and 9%. Coca cola industry analysis research paper swot analysis. These are employees, consumers, customers, shareowners, government and regulatory authorities, nongovernment organizations, local communities and civic societies, and suppliers, including cocacola amatil. Ko, the beverage giant is a global brand with a strong brand image. Find out the direct holders, institutional holders and mutual fund holders for cocacola company the ko.
Stakeholders of cocacola company customersconsumers consumers or customers fall under external stakeholders. Coca cola has achieved the aims of its three important stakeholders. The coca cola company struggles with ethical crises. Cocacola company background information, suppliers. As widely recognize nowadays, businesses do not exist in a vacuum. Because of this, cocacola has come up with long term objectives. We have a diversified shareholder structure, with more than twothirds of our freefloat held by uk and us institutional investors. To flourish as a beverage giant, cocacola continues to look at ways to expand globally that meets the needs and demands of its stakeholders. A stakeholder can shortly be defined as one that can affect or. Stakeholders of coca cola company include internal factors. Policymakers and managers may use the results of a stakeholder analysis to develop their action plans.
All three stakeholders can influence the decision of organisation. Financial analysis of cocacola company introduction the cocacola company is the largest distributor, manufacturer, and marketer for the nonalcoholic syrups and beverage concentrates in the world and builds its own trademark in the world cocacola corporate site, 2008. In pepsicos case, these stakeholders have expanded in terms. Coca cola has intensely invested in its research and development area to create high quality beverages. Our principal shareholders are kartess holding a luxembourg company holding approximately 22. In this context, the annual stakeholder forum is a key element of. Coca cola industry analysis research paper introduction. There are many factors, internal as well as external that impact the planning function of management within an organization, and cocacola is no exception. All these stakeholders have need and expectation from cocacola and consider that the company has to meet all their need and expectation. Understanding cocacolas stakeholder identification and value analysis is important to contributing positively to the companys bottom line. Coca cola internal and external stakeholders free essays. In measuring for the financial statement of the company which is cocacola, it.
In the stakeholder model of business, firms affect and are affected by stakeholders. The customer has a great influence on the business strategy of any organization because the companies run because of customers hence if there are no. Cola company, which indirectly holds approximately 22. When it comes to any organizational project, all of the internal people and teams who the project will involve or affect are called its stakeholders. Coca cola was invented on 8th may 1886 by dr john stith pemberton in georgia and the brand was owned in 1889 by asa candler who had made most of his money by selling coca cola. This article will talk about the swot analysis of coca cola.
Understanding, considering and addressing the insights of our stakeholders related to economic, environmental and social issues is key to ensuring sustainable growth for cocacola hbc. Analysis of the cocacola company is a complete and comprehensive analysis of the cocacola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. Customers, they have provided quality product to its customers and put forward customers trust at top priority. The cocacola company is the worlds leader in the production and marketing of nonalcoholic beverages. Identify five 5 stakeholders of the cocacola company tccc in this case and what each of their interests is. Stakeholder influence on corporate strategies over time core. Cocacola is the most familiar product in the world, and is one of the largest selling soft drink from the past.
Cocacola is the most popular and biggestselling soft drink in. Coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. Cola company daytoday interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, toptotop senior management every year, we ask over 360 stakeholders from the above groups to provide online feedback via our material issues survey. More than a billion times every day, thirsty people around the world reach for cocacola products for refreshment. Customers customers are the external stakeholders in coca. Cocacola company background information, suppliers, stakeholders and business strategy. Cocacola company include internal factors employees, managers and owners shareholders and external factors customers, suppliers and government. In your opinion, which of the six forces that shape the dynamic environment of business figure 1. The cocacola company case study 2017 sustainability report on stakeholder engagement. A case study of cocacola company fahad muhammad umar uploaded by fahad muhammad umar top 0. Cocacola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic.
Tracking companies efforts to contribute to the sustainable development goals 82% of 100 analyzed blue chips disclosed their commitment to the sdg in their 2016 annual reports. Cocacola, fanta, sprite, minute maid, nestea, etc bottling. Coca cola has achieved the objectives of its three important stakeholders. The cocacola brand is globally valued and recognized. Partnering with people, businesses and organisations that share our interest in a sustainable future and have a stake in our business is essential for our success. Customers is a key component of cocacola because they will. Coca cola marketing analysis project report discusses about analysis of coca cola brand, cocacolas 2020 vision cocacola and strengths, weaknesses, threats and.
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